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If we do this brilliantly, whose life gets better, and how?

Designing UI for the Age of AI Agents

In the world of user experience design, certain “rules” and assumptions have taken on lives of their own.

Many of the smart features turn out to be more gimmick than useful.

Why “clean” design fails in Thailand and honesty thrives in Sydney. Cultural UX insights that reveal what users say vs what they actually do.

AI consistently demonstrates patience, empathy, and problem-solving focus, it raises an important question: why shouldn't we expect the same from every human interaction?

An on‑site eye‑tracking study on Sentosa uncovers visitor behaviour, making it the perfect laboratory for understanding a multi‑billion‑dollar challenge facing the tourism industry.

Pop-ups ambushing you. Forms that demand your life story. Menus that feel like escape rooms. Notorious UX crimes haunting apps and websites.

The $29.5 Billion Problem Hiding in Your Product

Why Kiosks Deliver 20–30% Uplift While Digital Menu Boards Struggle Without Behavioral Strategy

Product managers know that delivering a great user experience isn’t a one-time task – it’s an ongoing science. Yet many teams still rely on outdated usability scoring systems that fail to guide continuous improvement.

Every bank wants a seamless digital experience. They invest millions in technology and talent to build apps they believe are intuitive. So why do so many customers still get frustrated? We uncovered the reason isn't in the code; it's in the perspective.

The spooky season is creeping in, and Singapore’s retail scene is already buzzing with Halloween magic! From Daiso’s shelves overflowing with quirky costumes and eerie décor to Starbucks Singapore’s Pumpkin Spice lineup.

AI Adoption and the All-in-One Advantage

Data isn't just for corporate giants. In the digital era, small and medium-sized enterprises (SMEs) can harness data to compete effectively, even on a tight budget.