When Saatchi & Saatchi set out to create a powerful TV ad and immersive roadshow experience for Lexus, they partnered with us to bring their creative vision to life through data-driven storytelling.
We developed a custom software platform powered by Tobii Pro eye-tracking glasses to capture exactly where audiences were looking — frame by frame, moment by moment. This allowed us to fine-tune visuals, pacing, and emotional cues, ensuring that every second of the experience resonated with impact and intent.
Whether on screen or on the road, Lexus' story was sharper, more focused, and deeply human — all thanks to the fusion of creative ambition and cutting-edge technology.
Watch it here:
https://www.youtube.com/watch?v=ooBdIp5wf7I&ab_
- Development
- Strategy
- Marketing
