UOB was our very first client in Singapore — and from the start, they shared our passion for making life better for businesses and their people. Together, we set out to reshape how SME Banking works. By transforming their SME Banking apps, we helped UOB create simpler, faster, and more meaningful digital experiences, putting the needs of business owners and their teams at the heart of every decision.
We set out across the island to truly understand the everyday challenges faced by SME owners and their teams. Through eye-tracking studies, we observed how they work — their struggles, their habits, and their wins. With these insights, we created a tailor-made experience designed to make their workdays smoother, helping prevent mistakes, support daily tasks, and free up time for what matters most.
We set out across the island to truly understand the everyday challenges faced by SME owners and their teams. Through eye-tracking studies, we observed how they work — their struggles, their habits, and their wins. With these insights, we created a tailor-made experience designed to make their workdays smoother, helping prevent mistakes, support daily tasks, and free up time for what matters most.
- Research
- UX Design
- Development
- Strategy
